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Ads Masquerading as Content
Paid placement is a dirty little secret of advertising and public relations. Scott G explores a few of the subversive, sneaky, snaky, snarky, sleazy and very profitable methods of putting your product...
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Contextual Counter Branding: Your Pizza is My Pizza – Why Search Engines Want...
While the subject of contextual branding against other company’s trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation...
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PR Blunders: Avoiding Mistakes in Marketing and Publicity
How Not To Write A Press Release. There have been many articles on this topic, but this may be the only one written by someone who works as an editor and writer. Using real-life examples, Scott G...
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Communication Nation: Apple Wins Olympic Gold
COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner: Apple. Capitalism comes to communist China and both ideologies are...
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